Wearzia – Urban Streetwear E-Commerce Website

  • Client Wearzia
  • Date 22 January 2025
  • Services Web Design, Membership System, E‑Commerce Integration, Learning Management Setup

A bold, responsive online store built for a Gen Z-focused streetwear fashion brand.

Wearzia is a modern streetwear clothing brand that targets Gen Z and young adults with trendy, oversized, and bold fashion. The website needed to reflect Wearzia’s energetic brand identity while offering a smooth and intuitive shopping experience.

I designed and developed the platform using WordPress + WooCommerce + Elementor, blending minimalist design with dynamic functionality. Key features include:

  • Fully custom Elementor-based layout with animated product reveals

  • WooCommerce setup with product variations (size, color, category)

  • Razorpay integration for Indian payments

  • Promo code system for influencer and seasonal campaigns

  • Mobile-first responsive design tailored to youth shopping behavior

  • Wishlist and cart save feature for better conversion rates

  • Order tracking, email automation, and customer support workflows via FluentCRM

  • SEO-optimized and CDN-backed for fast loading and product discovery

This project focused on delivering a fashion-first, conversion-optimized site that can handle both flash sales and long-term brand growth, aligned with Wearzia’s street-style aesthetic.