Mmagic by Manisha’s – Sub-Brand E‑Commerce Microsite
- Client Manisha’s Food Products
- Date 10 April 2024
- Services Web Development, E‑Commerce Setup, Brand Microsite Design
A specialized sub-site for a premium snack and pre-mix product line under Manisha’s Food Products.
Mmagic is a sub-brand launched by Manisha’s Food Products to promote a premium line of ready-to-cook snacks and mixes. To differentiate this product line from their main offerings, I developed a dedicated microsite at mmagic.manishasfoodproducts.in, focusing on a younger, health-conscious audience.
The design followed a modern, minimal layout with clear calls to action, high-quality product photos, and smooth navigation. Built on WordPress with WooCommerce, the site allowed for:
Standalone product showcasing
Focused brand storytelling
Separate checkout and cart experience
Lightweight and fast-loading performance
The project helped segment the premium product line while maintaining the parent company’s credibility. It also gave the brand more flexibility to run targeted campaigns and offers for this specific audience.