A bold, responsive online store built for a Gen Z-focused streetwear fashion brand.
Wearzia is a modern streetwear clothing brand that targets Gen Z and young adults with trendy, oversized, and bold fashion. The website needed to reflect Wearzia’s energetic brand identity while offering a smooth and intuitive shopping experience.
I designed and developed the platform using WordPress + WooCommerce + Elementor, blending minimalist design with dynamic functionality. Key features include:
Fully custom Elementor-based layout with animated product reveals
WooCommerce setup with product variations (size, color, category)
Razorpay integration for Indian payments
Promo code system for influencer and seasonal campaigns
Mobile-first responsive design tailored to youth shopping behavior
Wishlist and cart save feature for better conversion rates
Order tracking, email automation, and customer support workflows via FluentCRM
SEO-optimized and CDN-backed for fast loading and product discovery
This project focused on delivering a fashion-first, conversion-optimized site that can handle both flash sales and long-term brand growth, aligned with Wearzia’s street-style aesthetic.